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https://www.radioradar.net/en/news_of_electronic/rebrand_highlights_focus.html

Rebrand highlights focus on system software integration

Embedded and mobile software development specialist Adeneo has renamed itself Witekio to highlight that it has changed its focus to system software integration.

CEO Yannick Chammings, pictured, said: “Development of embedded devices requires more skills, but it’s not just a question of technical expertise; there is also the need for integration ability and this requires a different type of company.”

According to Witekio, it has been preparing for the move over several years by deepening skillsets so that it can engineer and integrate intelligent systems software for any device from the hardware to the cloud.

Chammings said Witekio doesn’t want to cover the entire market. “We’re looking to work with smaller companies to help them manage their integration challenges – their biggest challenge is to keep their design teams up to speed with technology. But there are also new players who see opportunities in the IoT, but who lack the required skills.

“Our new positioning as system software integrator, supported by our new identity, will allow us to be ahead of the curve,” he concluded.

Author
Graham Pitcher

Source:  www.newelectronics.co.uk