Samsung has unveiled its Mirror and Transparent OLED display panels at a retail exhibition in Hong Kong. When Samsung's OLED display is integrated with Intel's Real Sense technology, a 'virtual fitting room' can be created and used to help consumers see themselves wearing clothing or jewellery.
The Intel technology combines consumer-grade 3D cameras with an automated library of stored 'perceptions' to simplify camera enhancement efforts of software developers.
Samsung claims its Mirror OLED display panel is sharper, clearer, has higher contrast and faster response times compared to mirror LCDs already available. In addition, the mirror display technology does not need the ambient backlight for displaying on-screen images that LCD technology requires.
Samsung plans to use its transparent OLEDs for interactive advertisements, in locations such as car dealerships as well as retail and hospitality sites that will take advantage of RealSense's voice and gesture control capabilities.
"Samsung has a long legacy of leadership in technology innovation for digital signage, as well as for other applications, and we are now leading the next wave of digital signage advancement with our Mirror and Transparent OLED display solutions," said Oseung Yang, vice president, Samsung Display. "We are very excited to help bring a new interactive dimension to the world of multi-channel shopping through the integration of our newest OLED displays with Intel RealSense technology."
Author
Tom Austin-Morgan
Source: www.newelectronics.co.uk